How to Find a Terrific Copywriter
If you wish to earn money on the internet, you are going to need a web site. If you want that site to help you be profitable, it needs to be really well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to create the text for your website. A great copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Of course, not all copywriters are great. Some copywriters are just awesome. Some just wish they had talent and are trying to make a bit of money because someone told them writing online would be easy. Below are a few ways to help you tell the good from the bad.
Does the copywriter have his or her own site? Any copywriter worth employing is going to have his or her own website that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer has no site, how can they say they can help you with the one you are wanting to put up? Look at the copy on the copywriter's web site. If there are lots of mistakes, this is not a read good sign.
How well do you react to the copy on the copywriter's web site? This goes beyond the simple noticing of grammar mistakes. Does the web site copy trigger an emotional response as you go over it? Does it help you like the writer? Does it make you want to follow up and find out more about them? Does it make you eager to employ them as soon as possible? Does the copy make you feel like you must get out of there? Does the website copy cause you to feel angry? These are all vital reactions and you should pay attention to them.
Do some more background search on the writer. Look for reviews for the writer on unbiased web sites and online discussion boards. It's highly likely that the only reviews you are going to discover on the writer's website are going to be positive. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be rigged by the writer. These reviews deserve special attention. You should also ask the writer to give you a couple of references. Be sure that you follow up and really get in contact with those references and ask for an honest opinion from them.
It is vital to actually browse through any samples given to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially vital if the copywriter is touting himself or herself an expert in a field. If the writing feels like a revamped Wikipedia article, you should find someone else.
There arelots of ways to determine whether or not a copywriter is worth hiring. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.